- LBC (Lean Business for Creators) is for people who believe that obsessing over serving and mattering to a small audience who care, is more important than chasing the next “shiny object” opportunity…
- That being small (tiny even), is more important than chasing scale and revenue targets…
- LBC is for people who want to create deep and meaningful work they’re proud of, for people who value that work enough to pay for it (and love it enough to tell others about).
- I promise that engaging with the training and doing the hard work (it’s not easy work), will help you attract the people you seek to serve. And eventually, with the commitment of showing up to do this important work, you’ll earn an income from those customers who are the most committed.
If that’s you, read on. What I have will delight you.
STEP 1: Read the Manifesto (Serve & Matter.)
Manifesto: Serve & Matter.IN A WORLD OF NOISE AND DISTRACTIONS — The “Big Secret” To Earning Attention (And The Freedom Which Comes from an Independent Living): Is to Serve & Matter and Choose…Read the Manifesto »
STEP 2: Then continue to read below:
ATTENTION: This “beta version” of LBC is perfect for early adopters. People who get excited about buying unfinished products because they want to be FIRST (get an early competitive edge). People who are willing to make a leap of faith and buy early.
I define an early adopter as someone who meets this criteria:
- They have a problem or need,
- They understand they have a problem,
- They are actively searching for a solution and have a timetable for finding it,
- The problem is so painful that they have cobbled together an interim solution (or have attempted to),
- They have, or can quickly acquire, dollars to purchase the product to solve their problem.
Put simply, early adopters are those people who NEED THIS PRODUCT THE MOST.
From The Desk of E.D.T.
Sintra, Portugal ( on tour )
2017 January 14th
Use your own intuition and trust in yourself.
The Guru In The Mirror A Quest ( Coming Soon )
You will know if what I’m sharing will move you forward as you want.
If it resonates and speaks to you, then invest in yourself. If not than choose differently.
IMPORTANT: Read this if you want greater freedom in life:
Transformation comes through conversation, through experience, through being the very thing you want.
Information in many ways becomes the shackle of our spirit, the anchor to which we willingly chain ourselves, and then turn around and pretend as if it’s not so.
The power is in your words, in the conversations you have with others and your willingness to take action toward your own desires. Everything you want is going to come from relationships to others and to yourself.
It doesn’t happen online, but you certainly can use the internet.
Let me reiterate. Don’t let the internet use you, use it instead.
Finally, if you choose to be in relationships with me via this Masterclass, use it.
(PAID) How To Get Everything You Want In A World That Doesn’t Want You To.
What you’ll learn:
In this 42 minute speed class, you’ll gain insights into having and creating whatever it is you desire, with great ease and speed.
You’ll learn about:
- Own Yourself + The Mission Mindset : IMPORTANT! (3:37)
- The Miracle Making Model…
- The Great Experiment That Is You…
- A Performance Philosophy For Overcoming Any Obstacle..
- The Paradox of Slowing Down To Speed Up…
- Energy Scripting ( bonus )
- And What You Really Want From Life & How To Experience It…
The Importance of Self Expertise & Creating Your Own Breakthroughs:
A Short Clip From The Program:
Because no one can do it for you.
There is not a quote or an inspirational book or another human being that can make it happen for you.
You are your own breakthrough.
The course in it’s entirety as it stands right now is under 45 minutes.
Each audio is under 4:20 seconds, so you can move through it quickly, but do take your time.
Go through it in the order it is set up.
The program is ongoing and over the next few months you will have access to additional material that will come to you via email.
You will be billed monthly but can cancel at any time.
The most important aspect of what you are about to experience is Action.
Act on your truth.
~ Emeric Damian Thorpe
My 100% Money Back Guarantee Based On You Taking Action.
A few things to keep in mind:
- The majority of people do not complete courses they purchase, books they buy, and promises they make to themselves.
- Of those who do finish few take action on what they learn.
- You are responsible for your own results in life.
We will fully refund your purchase but you have to send me an audio recording of what happened when you took action on what you’ve learned here.
Get results for yourself and that’s it.
You are your own guru,
~ Emeric Damian Thorpe
I can not be free without wanting for your freedom as well.
Let’s tell the story of silliness.
The format of LBC (Volume 1) is mainly long-form text. If you don’t enjoy learning by reading, please don’t join. Don’t buy. This is not a video course.
In the majority cases I’ve experienced, I don’t believe video is respectful of your time and attention. Most people will take an hour to describe something which could have been said in 10 minutes or less.
Video has a place in learning — like showing how to do something that’s difficult to explain in written format — which I embrace and support.
But video is also not well suited for reference. Most marketers create video because it’s easier for them. Not because it’s a better learning medium for their students.
I’ve got a “voice” built for text, not video.
The written word done well is different. It’s beautiful and concise. There’s little waste. Either a word is needed to convey the thought or idea or insight, or it doesn’t get used.
This course is 93% written. Long-form.
The course content is *not* dripped out.
You’ll have access to it all. It’s self-paced. Meaning you can tear through it at a pace to match your schedule. That said, the goal isn’t speed.
I get asked a lot, “how long does it take to complete ARM or SOI?”
That’s the wrong question to ask. Getting the gold star for completion isn’t the KPI that matters. We’re not back at school.
What matters is two fold (and achieving this can vary wildly between students):
- Comprehension (internalizing the ideas until they’re clear to you),
- and execution (doing the work).
This isn’t a race.
It’s about doing the work and then getting a result. It’s about serving first, then earning money as a result.
Money-Back Guarantee (Fair Refund Policy)
FAIR WARNING (only effects a small minority): Please don’t purchase just because you are curious what’s behind the curtain, with the intention to refund anyway.
Not only is that not cool, but mostly, it has pissed me off for years. I enjoy my work being stolen as much as the next creator who has put a piece of themselves into their work.
So what I’ve started to do is “blacklist” (block) serial refunders from purchasing any of our courses ever again. I also get ClickBank, who process our orders, to put a block on the payment source. A two layer defence.
That said, if this course is genuinely not a fit for you, then, of course, I do not want your money. But I do require for you to make a real effort before pulling the pin.
I’ve taken a leaf from Seth Godin’s book. I like how he does refunds, so I’ve “stolen” this next part from him:
You’ll need read all the lessons, participate in at least ten discussions (there’ll be a private discussion group), respond to posts from others, and consistently post your own work.
Only then if you don’t think the course is worth more than what you invested, drop us a note at email@example.com anytime within sixty days of your purchase, and I’ll give you a full refund.
I released LBC (Volume 1) for the four days over Black Friday through Cyber Monday (November 23 – 26, 2018).
I hadn’t created the course yet. None of it existed. But that didn’t stop 539 people from investing (of them, only one person refunded).
I delivered the “Pilot Version” to them on December 21.
Then a few months later, on March 7th 2019 (my 46th birthday), I opened up LBC for ONE more day from people wanting access to the “beta edition.” Another 98 people joined.
In the five days that LBC has been open since its inception, we’ve had around 650 amazing people join.
Beginning of July I’ll be opening up one final time (details below).
I hope you’re join us.
Frequently Asked Questions
QUESTION: What is the difference between SOI and LBC?
ANSWER: SOI is a deep-dive course of the front-end process of attracting people into your world and moving them towards you with the posture of “leaning in” closer.
SOI unpacks the process of setting up the perfect conditions for creating (or making) happy customers, at some point downstream.
The course is for people who ALREADY have clarity on who they serve, and in most cases, are ALREADY serving that audience. SOI is a “multiplier” or “enhancer” of what you’re already doing to bring people into your business.
The premise of SOI is to attract, earn, and create better customers. It’s very deep, very specific. It doesn’t touch email. It’s everything that happens BEFORE someone adds themselves to your email list.
That’s SOI in a nutshell.
LBC is for people who have no digital online business yet. Or if they do, they want to build something new and meaningful from scratch as a side-business.
It doesn’t matter if you know who you want to serve or not. In LBC I cover this all. I cover how to find your minimum viable audience.
LBC takes someone from nothing to generating (happy) customers, and everything in-between within the context of the model I teach.
The starting question you need to answer is: do you *already* have an audience you serve? If not, LBC is your only option.
LBC teaches a full (lean-lightweight) business model (within the context of the business model I teach in LBC) that’s customer-centric and front-loaded with empathy and value.
LBC covers everything from figuring out who to serve, how to build your customer creation funnel (a “lean” version of SOI + ARM), and how to expose qualified people to it through both (or either) paid and organic channels.
LBC is a “get-rich-slowly” model (which, counterintuitively, is the faster track), not a system for short-term thinkers. If you’re looking to generate “quick cashflow” ASAP, then LBC is *not* for you.
QUESTION: How and where will your training be different to The Marketing Seminar of Seth Godin?
Firstly: I’ve been on Seth’s The Marketing Seminar three times. All three were largely the same training (50 odd short videos), but with a new tribe each time for each student intake (Seth deletes the tribe/forum after 100 days).
If you want to become a better marketer, I encourage you to takes Seth’s workshop. Here’s the direct link:
How is how LBC is different:
TMS is very high-level, conceptual, big ideas, a lens to see marketing differently. But there is no how-to component. Ideas and concepts are left for your interpretation: you need to “unpack” the ideas, internalize them, then figure out how to apply them to your own use case.
Seth does this on purpose. He’s never been one to prescribe a “formula” or “template” to follow. That’s on you to figure out.
Much of what you’ll be *doing* as you execute on LBC will overlap with ideas and concepts Seth talks about in his book This Is Marketing and in The Marketing Seminar (ideas like serving a minimum viable audience).
The big difference is that LBC teaches a business model (or a “recipe”), then “maps” empathy-lead marketing to this model.
The “business model” I present is my own unique methodology “mix” of reaching an audience (traffic channels), attracting them in (using marketing: Lean SOI and Lean ARM), demonstrating value (strategy of preeminence), then serving them (as a creator) and getting paid for the value you deliver.
LBC (Vol 1) is a practical “recipe” that any motivated creator can follow — influenced by my love of having followed Seth’s work for so many years — of how to build a lean business for creators like I’ve been doing since 2003.
I’ll be quick to add tho: LBC is *not* a formulaic template! Every student that does the work and builds their own “LBC,” will have an asset that’s unique to them. There will be no other “version” anywhere in the internet.
TIM and TMS are very high-level. Seth doesn’t provide any “recipe” to follow for lack of a better word. Connecting the dots is left to you to figure out.
LBC teaches how-to use empathy-lead marketing to build a value-driven creator online business that serves first. The marketing concepts are mapped to a lean business model (see curriculum for more details).